Sharp · Basics
Starter guides.
Simple explainers on each niche, for readers new to the category.
/basics
Brand book · not indexed · internal reference
The Sharp List
Curated. Tested. Trusted.
Product curation across tech, finance, cooking, lifestyle, pets, and gardening. Tested, scored against alternatives, affiliate disclosure on every link.
Logo
Four variants. Use mark when space is tight, wordmark when the container already carries brand context, horizontal for page headers, stacked for centred layouts.
Clear space: minimum 0.5× mark height on all sides. Never tint, stretch, rotate, or apply drop shadow. Never place on complex photos — use a solid brand color or neutral cream/dark.
Palette
Tokens from brand.config.ts. CSS variables match these keys with -- prefix.
--bg #FBFAF7 Page background — warm ivory --bg-card #FFFFFF Card surface --bg-dark #0F0F0F Dark panels, footer --bg-panel #F3F1EC Subtle panel tint --text #0F0F0F Primary body text --text-muted #5A5A5A Secondary text --text-soft #8A8A8A Tertiary text, metadata --text-light #FAFAFA Text on dark surfaces --border #E5E3DD Dividers on light --border-dark #2A2A2A Dividers on dark --accent #0F0F0F Primary accent — text-based --tech #2C5FB3 Niche: Tech --finance #0F7358 Niche: Finance --cooking #C94D1E Niche: Cooking --lifestyle #B83D6B Niche: Lifestyle --pets #6A47A1 Niche: Pets --gardening #5A7033 Niche: Gardening Typography
display'Fraunces', 'Playfair Display', Georgia, serifThe quick brown fox jumps over the lazy dog. 0123456789 & —
sans'Inter', -apple-system, system-ui, sans-serifThe quick brown fox jumps over the lazy dog. 0123456789 & —
mono'JetBrains Mono', monospaceThe quick brown fox jumps over the lazy dog. 0123456789 & —
Scale
| Role | size / line-height | Rendered |
|---|---|---|
h1 | 3.25rem / 1.05 | The Sharp List |
h2 | 2rem / 1.2 | The Sharp List |
h3 | 1.375rem / 1.3 | The Sharp List |
body | 1rem / 1.6 | The Sharp List |
small | 0.8125rem / 1.45 | The Sharp List |
mono | 0.75rem / 1.4 | The Sharp List |
Voice & tone
Tagline: Curated. Tested. Trusted.
Elevator: Product curation across tech, finance, cooking, lifestyle, pets, and gardening. Tested, scored against alternatives, affiliate disclosure on every link.
AI disclosure: TRANSPARENCY · Content on The Sharp List is produced with AI assistance and reviewed against our editorial standards. Affiliate disclosure on every product recommendation.
Full voice reference at TakleMedia/brand-assets/thesharplist/voice-tone.md. Editorial standards at brand-prototypes/sites/thesharplist/prototype/editorial-standards.html.
Social & OG
Navigation
/tech— Tech/finance— Finance/cooking— Cooking/lifestyle— Lifestyle/pets— Pets/gardening— Gardening/tools— Tools/list— The List/deals— Deals
Sub-brands
Sharp · Pro
Deep dives.
Long-form investigations and technical reviews.
/pro
Sharp · Labs
How we test.
Methodology, scoring rubrics, teardown write-ups. Transparent by default.
/labs
Today's Deals
Verified price drops.
Discounts on things we already recommended — checked against 30-day price histories.
/deals